The Difference Between a Lead and a Prospect


“Prospecting is the process of searching for potential customers, clients, or buyers in order to develop new business.

“Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an eBook.

“Prospects: Leads become prospects if they are qualified as potential customers. A prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would not be considered a lead.”

The above definitions were provided from an article on   By Cambria Davies

The article points out the differences between Outbound and Inbound Prospecting.

Outbound Prospecting is by definition cold calling.

The article went on to say, “Before we make a purchase decision, 60% of us rely on word-of-mouth, friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles

“Before a salesperson contacts a prospect, they are already 57% through the sales process. Experienced salespeople will spend 7.5 hours of cold calling to get ONE qualified Lead.”

The Real Estate Million Dollar Angle Web Site is all about Inbound Prospecting.

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