Pam Danziger of Unity Marketing was in buildfire.com urging Real Estate Agents to use professional writers to write their listings. It is such a great idea and one that is much underused. Using a service like https://www.writeraccess.com/ cost just pennies (compared to the other services Real Estate Agents use) and will make your listings truly stand out from the crowd.
In Pam’s article she wrote, “As a high-end real estate marketer, your primary responsibility is to create a perception of luxury for a home that becomes the reality and expectation of the potential home buyer. Creating that luxury perception becomes the key. It requires effective marketing strategies that draw the affluent home buyer. That means every potential customer contact – from online listing, advertisements, listing flyers, brochures, direct mail contact – must communicate the luxury story aimed to entice the potential luxury buyer.
“A picture may be worth a thousand words, but in today’s internet-powered, social-media driven, content-marketing world, a thousand words need to go along with that picture. Those thousand words must tell stories engaging enough to make the prospective home buyer curious enough to call the agent and set up an appointment to experience the home for themselves.
“Real estate agents think nothing of hiring professionals to do their photography and videography, yet they write the listing themselves. This is a huge mistake! Writers can take that fact-based listing description, including the extensive brand-name inventory, and tell a story about the home that will romance the listing and make it pop! Plus, writers are fairly inexpensive to hire. Put one on the payroll and see the difference it makes to the listings and your sales.”
You can see Pam’s full article at https://buildfire.com/real-estate-marketing-ideas/ Pam’s article was the first article on the page.