Marketing | One Of The 5 Real Estate Agents Challenges

The major problem with marketing is that it is too big to be looked at all by itself. It is Advertising, Promotion of business and personal. It is showing people what you sell and showing them who you are. It is your sphere of influence and your farm. It is everything from goal setting to […]

Continue Reading

Five Challenges of Today’s Real Estate Agent! Part 1

A recent survey asked real estate agents what their biggest challenge was. The top 5 answers were: Marketing. Real estate agents tend to look at marketing as publicizing their listings. That is not marketing. Follow up. 85 percent of homeowners would prefer to use the same agent they bought their home from when it is […]

Continue Reading

The Difference Between a Lead and a Prospect

  “Prospecting is the process of searching for potential customers, clients, or buyers in order to develop new business. “Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an eBook. “Prospects: Leads become prospects if they are qualified as potential […]

Continue Reading

Referrals! Literally Standing In The Palm Of Your Hand!

Here is another one I stole from a top 10 real estate agent. He was one of those agents that had more than 60% of his sales and listings come from referrals. He operated on the principle that the more referrals he gave the more referrals he would get. The way he did that was […]

Continue Reading

Mr. & Mrs. Not Right Now – A Great Source of Referrals

  From about a dozen different sources that keep track of Real Estate statistics we get the following; The number of people that expect to move within the next year = 1 in 9 Those that will consider selling within 1 year = 12% Those numbers are two ways of saying the same thing. Those […]

Continue Reading

Get Your Fair Share

It is just the cold hard facts; The rule of thumb that applied to a Real Estate Agents commission’s used to fall under the 80/20 Rule. Things have changed, things have tightened up.  It is now the 90/10 Rule. Here is what it means to each Real Estate Agent: 1% of the Agents earn 40% […]

Continue Reading

Common Myths about Real Estate Agents

When I do a public speaking event I always ask the audience which will help their BUSINESS the most: Being the best in their business or being perceived as the best in their business. Perception always wins. When that person gets your name and looks you up in Google, Perception brings them to you. Being […]

Continue Reading

So Little Time! So Many . . . !

A Real Estate Agents days are full.  Time seems to be fighting them every step of the way. But it seems like the only people making sales are working 60 to 80 hours a week.  That is not the way to live. Emile L’Eplattenier writes in an article in https://theclose.com/time-management-for-realtors/ about ways to reduce stress, […]

Continue Reading

Follow-up Without Being Annoying AND Make Them Love You!

This article in https://www.nimble.com/blog/how-to-follow-up-with-prospects/  By Jasmine Somaiah is a superb insight into the art of Follow Up. Follow Up is what you do when a Lead becomes a Prospect and when a Prospect has become a Client. Most Real Estate Agents today look at Follow Up simply in terms of the Client.  BUT, rest assured, […]

Continue Reading

Imitate The Successful

I have talked a lot about the failure rate for new Real Estate Agents.  An 85% failure rate is unacceptable in my view of things.  The Real Estate Million Dollar Angle is a way to overcome that failure rate but does not solve all of the problems that create it. Some of the reason s […]

Continue Reading