Potpourri

Adding Value When Selling Real Estate

This article by Conor Flaherty in https://www.biggerpockets.com/blog/2014-11-12-the-beginning-investors-guide-to-creating-lasting-value-in-real-estate was written for Investors but makes some suggestions as to how residential Real Estate Agents can add perceived value in their business. Mr. Flaherty has numbered his suggestions in reverse order.  I don’t agree with the order he used so I am going to list the 4 in […]

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The Difference Between a Lead and a Prospect

  “Prospecting is the process of searching for potential customers, clients, or buyers in order to develop new business. “Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an eBook. “Prospects: Leads become prospects if they are qualified as potential […]

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Common Myths about Real Estate Agents

When I do a public speaking event I always ask the audience which will help their BUSINESS the most: Being the best in their business or being perceived as the best in their business. Perception always wins. When that person gets your name and looks you up in Google, Perception brings them to you. Being […]

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So Little Time! So Many . . . !

A Real Estate Agents days are full.  Time seems to be fighting them every step of the way. But it seems like the only people making sales are working 60 to 80 hours a week.  That is not the way to live. Emile L’Eplattenier writes in an article in https://theclose.com/time-management-for-realtors/ about ways to reduce stress, […]

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Follow-up Without Being Annoying AND Make Them Love You!

This article in https://www.nimble.com/blog/how-to-follow-up-with-prospects/  By Jasmine Somaiah is a superb insight into the art of Follow Up. Follow Up is what you do when a Lead becomes a Prospect and when a Prospect has become a Client. Most Real Estate Agents today look at Follow Up simply in terms of the Client.  BUT, rest assured, […]

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20 Motivational Quotes – LinkedIn article by Jimmy Burgess

This article by Jimmy Burgess here in LinkedIn is spot on! Every Real Estate Agent (and every other direct sales person) should not only read it but take immediate action. Item 17 is one of the best. 17. “Prospecting – Find the man with the problem.” – (Original quote by Ben Friedman). I would change […]

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The Power of Video and How To Use It

Bob Gordon of Remax wrote an article on buildfire.com telling how he uses video in his marketing. I agree with him wholeheartedly! AND the great thing is today we all have a great camera – our cell phones. You can have your clients give their review while doing a selfie. Just remember to have them […]

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Real Estate Million Dollar Angle Offers Advice On Writing Listings

Pam Danziger of Unity Marketing was in buildfire.com urging Real Estate Agents to use professional writers to write their listings. It is such a great idea and one that is much underused.  Using a service like https://www.writeraccess.com/ cost just pennies (compared to the other services Real Estate Agents use) and will make your listings truly […]

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Real Estate Agents Should Pay More Attention To What They Write

This article was not written for Real Estate Agents but any agent that wants to grow their business should take what the article says seriously. This article by Paul Talbot here on LinkedIn, https://lnkd.in/eF8859p was published on youwillchangetheworld.com titled “A Better Way To Write Copy For Lead Gen”. Most agents do not publish anything but […]

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