Colin Hannan from Proven Partners has published a very interesting and helpful article about Marketing Luxury Real Estate.
In the article he lists 14 different areas of knowledge and processes any Real Estate Agent should pay attention to in order to be successful in this demanding area of Real Estate.
Just some of the wide ranging subjects covered are:
- Identifying and understanding your target market
- Creating a specific broker strategy
- The importance of your Blog
- Creating great Video coverage
The opening paragraphs grab your interest. Then the rest of the article maintains your interest.
“The global luxury real estate market has gone from strength to strength in recent years, with new international markets emerging and mature markets seeing bolstered demand. With this ongoing growth has come a huge increase in supply, with developers identifying opportunities and competing aggressively at all premium price points. Today, the opportunities are abundant but the competition is stronger than ever before.
With the stakes so high, it’s critical to your project’s success that you have a very deep knowledge of all aspects of your luxury real estate marketing plan. At Proven, we’ve led projects that have hundreds of millions of dollars in revenue across the globe, from Ireland to South Africa to Belize. Each of these different locations has brought different challenges but we’ve always found that, at the high end of the market, the same common principals need to be applied.
What is luxury real estate marketing?
Luxury real estate carries a high price tag and targets an exclusive set of high end customers. If you’re successful, the margins are high. But to execute effectively, you need to incorporate and perfect many different marketing components. Learning how to market luxury real estate requires a mixture of art and science, and the best way to assess this is by using practical examples.
With that in mind, here are 14 critical areas to take into account when marketing luxury real estate:”
See the rest of the story at https://proven.partners/blog/how-to-market-luxury-real-estate
Proven was was founded and is managed by two Irish brothers, Ronan & Colin Hannan, who have a combined 35 years of global experience developing commercially successful resort and real estate projects.